Media Mouse Pty Ltd Interactive Marketing

WHY INTERACTIVE

WHY INTERACTIVE?

Build or increase brand awareness	Pre/post (or exposed vs. unexposed) brand awareness tracking
Improve customer's attitudes/image of the brand	Track customers perceptions or attitudes about brand over time, including purchase consideration and intent
Develop database of customers and prospects, collect sales leads, newsletter subscribers.	Number of sales leads collected online Quality double opt in sales and marketing leads.
Encourage brand loyalty/increase customer's involvement with brand	Repeat purchase Track customer's perceptions or attitudes about brand vs. competitive brands Track purchase intent of your brand vs. competitive brands
Develop database of customers and prospects, collect sales leads, newsletter subscribers.	Number of sales leads collected online Quality double opt in sales and marketing leads.
Significantly reduce marketing costs	Compare online marketing costs and effectiveness to traditional marketing costs
Track consumer interests and trends	Successful promotions, ad campaigns, new product launches
Drive traffic to marketer's Web site	Click throughs Number of visits Length of visits Page views
Generate online revenues	Revenues ROI Customer satisfaction
Reach target audience missed by other media	Increase in audience reach Increase in sales
Provide in-depth information about the brand and/or do product demonstration	Clicks Length of visit E-mail inquiries and/or requests for additional information