DUTIES

. To manage implementation of pay per click strategies for up to 20 clients 
. To help develop bespoke pay per click campaigns according to each clients objectives and industry 
. To setup accurate conversion and ROI tracking systems for PPC campaigns 
. To proactively make campaign recommendations to clients 
. To utilise bid management tools and data modeling to maximize PPC campaign performance 
. To write and test ad copy to ensure optimum click-through rates and low CPC 
. To monitor campaign results, analyse and optimise key metrics such as CPA, CPC and CTR’s 
. To identifying and monitor of fraudulent clicks with a view to obtaining credits from the major search engines. 
. To provide regular reports to clients on campaign status and performance 
. To manage day-to-day client relationships through face-to-face meetings, frequent conference calls, and presentations. 
. To manage client budgets in line with contract terms and performance goals 
. To exceed client expectations and performance of pay per click campaigns 
. To research and keep up to date with changes in the Search Marketing industry and react accordingly 
. To report to Directors on client results and activity 
. To work with Directors on improving internal processes and introduce new tools and methods to continuously improve our service to clients